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Yaacov Apelbaum

Ripping Off Google

It seems that if necessity is the mother of invention, then revenue from high internet traffic is the granddaddy of the con. Site sponsored advertising practice has now become so popular that many clever enterprising individuals and larger organizations are running large campaigns for site scams know as MFA (made for AdSense). These scraper sites are siphoning tens of millions of dollars from the likes of Google.

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Engineering
Yaacov Apelbaum

Designed for Humans

After participating in and leading many painful software design meetings, I have come to the realization that the best way to sell the top design idea is to first share some of the alternative and inferior ones.

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Management
Yaacov Apelbaum

Crafting Great Software Features Part-1

Most failures in software usability can be attributed to poor decisions at the executive level, which are promulgated due to a culture of silence. Developers and designers should be encouraged to think critically about their work and be provided with official channels for expressing their opinions (in a non polemic manner).

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deception
Yaacov Apelbaum

The Anti-Virus Virus

Another interesting observation—which is not without its irony—is that large vendors such as Microsoft are completely unaware of the malware distribution platforms and are aggressively purchasing advertising space on these sites.

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Engineering
Yaacov Apelbaum

Developers Just Wanna Have Fun

The greatest engineering feats are the ones we don’t notice. The hallmark of a great designer is his ability to translate complexity into simplicity. The automatic transmission in a car represents significantly more engineering effort than a manual transmission, but it positively transforms the average user experience. The best consumer electronics always focus on hiding complexity, not showcasing it.

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Engineering
Yaacov Apelbaum

To Make Errors is Human, to Handle Them is Divine

Its not enough to capture and display errors. Real quality of service goes beyond just acknowledging your application’s faults. My rule of thumb is that there is no such thing as an “informative error message”. A good error is one that has been eliminated through error-handling code and product design.

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