Argumentum ad populum is that the best way to beat your competitor is to one-up him. If he has 2 features, you need 3 (4 would be even better). If he is budgeting 1 x $ on his solution, you need to spend 2 x $.
To borrow a metaphor from Winston Churchill, for the mere mortal, the selection of application/platform/enterprise integration tools, is often “a riddle wrapped in a mystery
By the end of the first day of deliberations, the majority of the jurors decided to go with “First Degree Murder”. I argued that I couldn’t find a willful and premeditated intent to justify First Degree murder verdict. I also pointed out that from all the facts presented to us, it was clear that the “victims” were armed, had a history of violence, were wearing their “colorz”, and from the video footage, it seemed that they were itching for a “Gunfight at the O.K. Corral” style shootout.