The Illustrated Primer

Author: Yaacov Apelbaum

The API Train Wreck Part-1

Developing a commercial grade API wrapper around your application is not a trivial undertaking. In fact, in terms of effort, the development of an outbound

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Driving the Message

From an evolutionary point of view, it seems that the quadrant 1 and 3 messaging mediums (see chart) represent a form of r/K selection classification. Each trades between quantity and quality. The focus in quadrant 1 is to increase the quality of the content with higher expense per message. The focus in quadrant 3 is to increase the quantity of the content with a corresponding reduction in quality and lower expense per message.

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The Time Tunnel & Reciting the Shema in Papua New Guinea

Among the most prominent themes in the Hebrew Bible are the concepts of sin, punishment, repentance, and restoration. Chapter 28 of the book of Deuteronomy, known as the “blessing and curse”, makes it abundantly clear what the rules of the game are. Follow the law and you will enjoy fantastic entrepreneurial success and overflowing prosperity, disobey it, and you’ll be punished with the worst forms of war, exile, anarchy, and poverty.

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Yaacov Apelbaum Big-O Notation Efficiency

Big O Notation

So if you have been suffering from recursive algorithmic nightmares, or have never fully understood the concept of algorithmic efficiency, (or plan to interview for a position on my team), here is a short and concise primer on the subject.

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Just Say No to Features

To hit the market early and within budget, your feature development strategy must focus on creating the bare essential functionality. So in this vein, you should make it prove itself to be a “worthy survivor”. Your features need to be tough, resilient, and lean. I have come to embrace the U.S Navy SEAL’s “hell week” screening approach before letting any one of them into my development cycle.

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Scaling the Wall

It’s romantic to view the world as a wall, scaled heroically by pure self-esteem. But in complex endeavors you’re certain to fall, without the support of a team.

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The Anti-Virus Virus Part II

One of the hundreds of affiliates install 154,825 copies of the malware in ten days, 2,772 of those copies were eventually purchased by the victims… the affiliate was able to earn the $146,525.25. A projection of this earning rate would land him over 5.5 million dollars year.

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Descend, ye Cedars, Haste ye Pines

Bach and Handel share some interesting history. They were born only 4 weeks apart (Bach 31 March 1685 – Handel 23 February 1685), grew up 60 miles from each other, used the same snake oil salesman eye surgeon (John Taylor), and even passed on the opportunity to marry Buxtehude’s daughter Anna Margreta.

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Crafting Great Software Features Part-2

Your customers are no different than the people who are looking to buy a specific tool for a job. To deliver the right product functionality without getting lost in the technology jungle, you need to develop an understanding of how successful products are developed in other fields.

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