Your customers are no different than the people who are looking to buy a specific tool for a job. To deliver the right product functionality without getting lost in the technology jungle, you need to develop an understanding of how successful products are developed in other fields.
Tag: user experience
The greatest engineering feats are the ones we don’t notice. The hallmark of a great designer is his ability to translate complexity into simplicity. The automatic transmission in a car represents significantly more engineering effort than a manual transmission, but it positively transforms the average user experience. The best consumer electronics always focus on hiding complexity, not showcasing it.