Argumentum ad populum is that the best way to beat your competitor is to one-up him. If he has 2 features, you need 3 (4 would be even better). If he is budgeting 1 x $ on his solution, you need to spend 2 x $.
Not satisfied with this explanation, I proceeded to enumerate various doomsday accident scenarios. The principal’s otherwise cheerful demeanor suddenly darkened and after a quick and nervous glance at her watch she said that it was unfortunate that our meeting had to end so abruptly, but that she had to run to an important conference.
The car industry more than any other manufacturing sector embraced a strategy that focused entirely on building a product with the highest degree of obsolescence and greatest curb appeal. Traditional engineering principles like longevity, efficiency and environmental friendliness were sacrificed and replaced with a lot of chrome, fender size, overpowered V8 engines and pink leather.