The majority media and academic coverage of the jihadi movement is often focused on polemic vs. apologetic arguments regarding the interpretation of Quranic verses. Ever since 9/11, when the word jihad has become a household word in the US and Europe. One major point of debate among the pundits is the practical characterization of the Salafi movement and how it differs from other Sunni streams.
Surprisingly, jihadi news outlets which claim to operate independently from each other and autonomously from a global umbrella organization, exhibited only a modest learning curve. The professional quality of their news productions is indistinguishable from that of most Middle Eastern mainstream print and broadcast channels such as Al-Jazeera.