The Illustrated Primer

Category: Social Networks

Driving the Message

From an evolutionary point of view, it seems that the quadrant 1 and 3 messaging mediums (see chart) represent a form of r/K selection classification. Each trades between quantity and quality. The focus in quadrant 1 is to increase the quality of the content with higher expense per message. The focus in quadrant 3 is to increase the quantity of the content with a corresponding reduction in quality and lower expense per message.

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Social Networks vs. the Enterprise

But alas, every garden has its resident snake, and such is the A grade serpent found in social network’s Garden of Eden. What many of us don’t realize is that the same characteristics that make the social networks so attractive are also their greatest limitation.

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The Anti Socials

Companies such as IBM and Microsoft are still scratching their head trying to figure out if this social networks thing is for real and does providing a communication platform for income-challenged teenagers makes any commercial sense.

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